Brand vs Wild Survival Packages
Category: Packaging
Company: McKee Wallwork + Co.
We mailed survival packages to promote Brand vs Wild by Jonathan David Lewis. It’s a hardcore kit of survival must-haves. You’ll be better equipped to survive the figurative forest with one of these in-hand, but you should probably buy a working compass first.
Brand vs Wild, in short:
“Brand vs Wild combines the latest in survival psychology with more than a decade of proprietary research into the factors that cause companies to lose their way, forming a survival guide for traversing the choppy and unforgiving waters of commerce. It’s a business jungle out there. Brand vs Wild is your razor-edged machete.” McKee Wallwork + Co.
Collaboration - image made by Zac Lawrence
Credits:
Concepting Brittany Byrne, Matt Benjamin, Jonathan David Lewis, and Chase Thomson
Design Brittany Byrne
Copywriting Matt Benjamin
Production Brittany Byrne, Stan McCoy, and Chase Thomson
Project Management Katie DeLorenzo